Turpinarts

Elevate the story and modernize the experience

Challenge

The original BMW 5 Series promotional content showcased the vehicle effectively but lacked the visual storytelling and dynamic engagement needed to fully capture audience attention while also communicating its premium features.

Solution

Reimagined the content through the addition of motion graphics, audio enhancements, and typography that guided viewers through a more engaging and immersive experience.

Result

Delivered a refreshed and modernized viewing experience that showcased the BMW 5 Series' standout features through stronger visual storytelling, creating a more engaging and memorable experience for viewers.

Added branded motion graphics and text overlays to highlight the sporty design of the BMW 5 Series while seamlessly transitioning between shots. The clean layout and BMW-inspired colors help draw attention to key vehicle features.

Created animated graphics that move across the screen and lead the viewer's eye toward the BMW logo. The motion helps reinforce brand recognition and keeps the video visually engaging.

Designed animated text transitions to introduce BMW's laser headlight technology. The motion creates a smooth flow between scenes while making important product information easy to notice.

ESO Redesign: From Compliance Training to Engaging Learning

Challenge

The Employee Safety Observation process was paper-based, time-consuming, and difficult to track. Associates found the process cumbersome, while supervisors lacked real-time visibility into completed observations. The existing card and documentation requirements created unnecessary complexity, resulting in low engagement and administrative burden.

Solution

Redesigned the ESO program to make it more accessible, efficient, and user-friendly for both associates and leadership.

Result

The program reduced paperwork, improved real-time visibility of safety observations, and made participation easier for associates. The result was a more efficient process that increased engagement, strengthened safety awareness, and supported a proactive safety culture across the warehouse.

BMW 5 Series Sedan Launch Campaign

Elevate the story and modernize the experience

Challenge

Solution

Result

Environmental Safety Observation: Program Refresh

Project overview

ESO Redesign: From Compliance Training to Engaging Learning

Challenge

Solution

Result

Corporate Communications & Print Design

Logos and Custom Graphics

Character Designs

Backgrounds and Environments

Illustrations

Animation and Motion Graphics

Smear Animation

Leaf Test

Stop Motion

Flour Sack Astronaut

Camera in The Forest

Caterpillar Surprise

Fashion Walk Cycle